FLYPmedia.com, a webzine that’s “more than a magazine,” takes online news to the next era, seamlessly bringing together traditional, narrative and social media story-telling devices. FYLPmedia reflects what it means to be “platform agnostic” when they call themselves “more than a magazine.” In other words, they didn’t want their audience to have all the same experiences as they would actually reading a magazine.
Instead, FLYPmedia created a way to incorporate elements of one medium with another. Tangible qualities of actually reading a magazine like flipping pages and full-screen photographs blend nicely with streaming videos and smooth linking between stories that are only capable online.
With its clear and wonderfully uncluttered layouts FLYPmedia.com works like an interactive map of a news story. Users stay in control of where they are going next on the site; no more wild goose chases through endless linkages and web pages for more background or related info on a story. On most web magazines (Time.com) or online news sites (Huffingtonpost.com), too much time is spent scrolling through link lists or searching keywords rather than following a story or absorbing useful information.
Another clever feature that I love is the horizontally mobile graphic interface placed front and center when you first enter the site. This adds to the depth and intrigue of the website, while making it easier to navigate since the homepage is significantly shortened.
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